MICE Industry in Singapore-Free-Samples for Students-Myassignment

Questions: 1.Describe the development of the MICE Industry in the Destination and its Importance in the Tourism Industry. 2.Examine the impacts of MICE Industry on the Destination. 3.Recommendations to enhance the Destinations appeal to the MICE Market. Answers: Introduction Over the past few years, the travel and tourism industry has emerged as one of the most potential and growing industry of the world. The industry has supported in the development of many economies by creating employment opportunities(Shipway Fyall, 2013). MICE events (meetings, incentives, conference, and exhibition) have contributed a lot to the overall development of the tourism industry. The present research describes the development of MICE industry in Singapore and its significance to the destinations tourism industry. The co-relation of the destination, travel suppliers and tourism promoters in making Mega Events a success or failure is also mentioned in this study. 1.The development of MICE industry in Singapore In the present scenario, Singapore has emerged as one of the most favorite destination for conducting different events and trade shows. The demand of new and attractive destinations such as Singapore has grown well to carry out business meetings, events, corporate conferences, and exhibitions. It can be stated that one of the worlds meeting is being hosted by Asian countries and Singapore is a major contributor in the same. Nowadays, Singapore is considered as an appealing destination for hosting various business events, and there are different reasons behind the demand. For example, the destination offers useful and excellent air connectivity to other destinations of the world. Apart from this, availability of vibrant ecosystems for businesses, diverse leisure activities, and productive economic sectors are some factors which have supported in increasing the demand for events such as meetings, incentives, conference and exhibition in the destination. Singapore is also considered as the base of several multinational corporations, and it is termed as one of the best destination for doing business(Ashrafi, Seow, Lee, Lee, 2013). The network of trade and communication present in the destination are highly efficient and helps in attracting more and more event organizers. Till now, the destination has carried out several important events such as the 9th International Conference on Intelligent Sensors, the International Conference on Interactive Digital Storytelling and the Special Education Network in Asia. It can be expressed that The Singapore Tourism Board has played a crucial role in increasing the demand for MICE events. These events are also contributing a lot to the growth and development of the destinations tourism industry. It can be justified by the fact that in the year 2014, MICE events contributed a significant part which was 5.2 SGD Billion to overall the tourism recipients. The destination offers a very potential and conductive platform for carrying out MICE events, and this supports in attracting more and more tourist in Singapore(Chew, 2015). The attendants or visitors in event spend their money on different sectors of the tourism industry and thus, contributes to overall growth. For instance, the attendants spend their majority of money on hotel rooms and therefore, the hotels in the destination are provided with opportunities to increase their sales and profitability. The demand of other sectors such as hotel restaurants, other restaurants, retail stores, transportation, and entertainment also gets enhanced by MICE events. Hotels are considered as one of the biggest contributor and main beneficiary sector of tourism(Ashrafi, Seow, Lee, Lee, 2013). The rationale behind this is that hotels offer different facilities to event attendants and this develops a strong sense of satisfaction among them. The attendants or visitors can find all the things required less than one roof in a very convenient way(Chon Weber, 2014). For example, facilities such as accommodation, meals, separate seminar or meeting rooms are offered by the hotels and therefore, it becomes very convenient for people to attend the event. It can be expressed that MICE events contribute a lot to the overall development of all sectors of the tourism industry. 2.The impacts of MICE industry on the destination As per the tourism model developed by Butler, there are seven different stages which help in growth and development of a place as a tourist destination. Further, the stages are exploration, involvement, development, consolidation, stagnation, rejuvenation and decline. In the first stage, few people or tourist visit the destination with an objective to explore the same(Sandy Sou McCartney, 2015). Here, the necessary facilities such as accommodation and transportation are quite less. In the second stage, an involvement of local people residing in the destination starts increasing, and they begin to start some basic facilities to the individuals who visit the destination. In the third stage, the destinations start developing and become more popular among tourist. The fourth stage is consolidation where the destination begins to attract more and more tourist(Getz Page, 2016). However, it is also considered as a stage in which tensions or issues starts developing between tourist and host. In the fifth stage, the facilities provided to visitors and tourists become outdated, and thus, a destination starts witnessing a fall in the total number of tourist arriving. The sixth stage of rejuvenation in which the destination focuses on improving facilities and again the number of visitors starts increasing(Hsieh, 2013). In the last stage, if the destination is not rejuvenated, then it directly goes into the stage of decline where visitors are no longer interested in visiting the destination. It can be expressed that there is a direct co-relation of the destination, tourism suppliers, and tourism promoters in the making Mega Event a success or failure. Furthermore, the corporation from all stakeholders of the destination is critical in making an event successful(Shipway Fyall, 2013). For example, if quality products and services are not delivered by the tourism suppliers than tourism or visitors will be dissatisfied, and the mega event will become a failure. In addition to this, tourism promoters strong marketing practices will result in making the entire event a big success. The destination, suppliers, and developers need to work together and focus on offering quality products and services to make an event successful(Rogers Davidson, Marketing destinations and venues for conferences, conventions and business events, 2015). The impact of MICE events on destination The destination (Singapore) has been able to maintain its leading position in Asian the market for conducting MICE events. It can be expressed that efficient infrastructure and vibrant business ecosystem has been able to impress the delegates and attendants of MICE events. Furthermore, these events are contributing a lot to overall growth and economic development of the selected destination. This can be justified by the example of Singapore AIRSHOW 2012, which has contributed a big amount to the economy of the destination (Rogers, 2013). The amount of contributed by the show was $245.5 Million. The amount includes revenue generated from visitors, foreign traders, and exhibitors. It has supported the destination in creating awareness at the global level and at the same time, it has helped in offering training opportunities to local workers residing in the destination. Apart from this, MICE events have also played a crucial role in creating employment opportunities within the destination (Whitfield, Dioko, Webber, Zhang, 2014). The result of this is that people living in local community get a potential platform for growth and development. The destination also encourages the event organizers to plan for MICE events which are sustainable(Sandy Sou McCartney, 2015). It contributes directly to the overall environmental and community development within Singapore. MICE events in the form of green event result in enhancement of the environment and make the same a better place for living. 3.Recommendations to enhance the Destinations appeal to the MICE market At present, the destination is facing particular challenges and issues linked with MICE events. Furthermore, limited growth and rising expectations of customers are the key challenges which are faced by the destination in context of MICE events. Some Recommendations to enhance the Destinations appeal to the MICE market are provided below as: It can be recommended that the destination now needs to emphasize on becoming a connected city for hosting MICE events. It means that the government and tourism authority can focus on making the transport very convenient for the visitors and allowing them to go wherever they want. In addition to this, it can also be suggested that the seamless WIFI connectivity can be provided within all the locations or venues linked with MICE events(Singapore Tourism Board, 2014). It will help in developing a strong sense of satisfaction among the attendants and will also contribute a lot to the future growth of destination. It can also be recommended that the MICE events industry should now focus more on conducting experiential events. Over the past few years, the demand for such events has grown well and therefore; the destination has a potential opportunity to perform such types of events(Tang, 2014). It can be done by integrating human and technological resources within the MICE events industry. It can also be suggested that the destination can now focus on developing more efficient and quality efficient MICE companies. A training framework can be created to enhance the existing skill set and knowledge base of the companies. Conclusion It can be concluded that MICE events industry of Singapore is contributing a lot to the overall growth of tourism sector. Further, there is a strong co-relation between all the tourism suppliers and tourism promoters in making Mega Events a success or failure. Delivering quality services, products, and aggressive marketing by event promoter will support in making a corporate event successful. References Ashrafi, A., Seow, H. V., Lee, L. S., Lee, C. G. (2013). The efficiency of the hotel industry in Singapore. . Tourism Management , 31-34. Chew, S. (2015, May). Singapores MICE Industry Stays. Retrieved August 23, 2017, from Exhibit City news: https://www.kingsmenoohmedia.com/sites/default/files/ECN_May2015_Singapore-MICE-Industry-Stays-Ahead-of-the-Curve3.pdf Chon, K. S., Weber, K. (2014). Convention tourism: International research and industry perspectives. Abingdon-on-Thames: Routledge. Getz, D., Page, S. J. (2016). Event studies: Theory, research and policy for planned events. Abingdon-on-Thames: Routledge. Hsieh, P. F. (2013). Curriculum planning of MICE course in continuing education. . Journal of Hospitality, Leisure, Sport Tourism Education , 107-122. Rogers, T. (2013). Conferences and Conventions 3rd edition: A Global Industry. Abingdon-on-Thames: Routledge. Rogers, T., Davidson, R. (2015). Marketing destinations and venues for conferences, conventions and business events. Abingdon-on-Thames: Routledge. Sandy Sou, K. I., McCartney, G. (2015). An Assessment of the Human Resources Challenges of Macao's Meeting, Incentive, Convention, and Exhibition (MICE) Industry. . Journal of Human Resources in Hospitality Tourism , 244-266. Shipway, R., Fyall, A. (2013). International sports events: Impacts, experiences and identities. Abingdon-on-Thames: Routledge. Singapore Tourism Board. (2014). MICE 2020 Roadmap. Retrieved August 23, 2017, from Singapore Tourism Board: https://capturingconversations.cope.economist.com/wp-content/uploads/sites/7/2015/11/MICE-2020-Roadmap-Report.pdf Tang, H. W. (2014). Constructing a competence model for international professionals in the MICE industry: An analytic hierarchy process approach. . Journal of Hospitality, Leisure, Sport Tourism Education , 34-49. Whitfield, J., Dioko, L. D., Webber, D., Zhang, L. (2014). Attracting convention and exhibition attendance to complex MICE venues: Emerging data from Macao. . International Journal of Tourism Research , 169-179. Whitfield, J., Dioko, L. D., Webber, D., Zhang, L. (2014). Attracting convention and exhibition attendance to complex MICE venues: Emerging data from Macao. . International Journal of Tourism Research , 169-179